Nike

 Transforming the iconic Niketown store into a Super Bowl Spectacle.

On the eve of Super Bowl XLVIII in New York, Nike wanted to showcase an impressive suite of football-focused products that would change the game. We helped transform New York City’s global flagship store into a retail theater in order to highlight product design details from their new gear. We packed the energy of an entire stadium into the store’s entryway and refreshed the experience weekly with digital content, sound design and product merchandising for four weeks leading up to the big game.

 Case Study