Lyve

An elegant demo among an endless cacophony of jargon-addicted ambassadors, ugly carpeting and brash event hall lighting.

Lyve, a “stealth startup” led by former tech leadership from Apple, Amazon and Netflix, chose to reveal themselves on the most high-profile and saturated stage in consumer electronics - or any industry, for that matter. Working on a “stealth” budget, they acquired a standard suite at Las Vegas’ Venetian Hotel for hosting press and Silicon Valley c-suite to showcase their first product, LyveHome, and negotiate corporate deals.

Lyve tasked HUSH with developing a distinct demo experience for LyveHome, which can effortlessly back up and organize photos and videos across a unified, platform-agnostic network of personal devices. Using lighting design, stagecraft and a little furniture Tetris - ask me about the (not so) surprisingly detailed rules about what you can and can’t do with a Las Vegas hotel room - we transformed the suite into a tech oasis for LyveHome’s unveiling.

The centerpiece - the demo itself - was an installation featuring an 80-inch display and a cascading array of glowing product pedestals using light to demonstrate how content created on any personal device (e.g. a photo taken on phone) is backed up, cataloged and viewable across the rest of a Lyve user’s network of personal devices (tablets, laptops, TVs, GoPros and… LyveHome) and vice-versa. A collection of personal images and videos on the display would break into fragments and transform into colored light, distributed among the pillars to visualize the system at work.

 Case Study