The New York Times
Upfront Experience
(2014)
Agency: HUSH
Creative Lead: Jodi Terwilliger
Production Lead: Katherine Conaway
A curated take on upfronts with a playground of interactive installations, visionary presentations, ambient animation and soundscapes inspired by NYT Video’s new brand identity.
In 2014, The New York Times launched an expansive digital video platform that allowed audiences to access the most well-produced storytelling in the world while delivering insightful data and control systems to media buyers.
NYT tasked HUSH with creating a pop-up experience and presentation run-of-show to bring this technological story to hundreds of media executives at the during the digital “NewFronts” in New York City.
Case Study
