Microsoft

A minimalist introduction to the most advanced whiteboard, ever.

A commercial demo developed for the Microsoft Surface Hub, a new product meant to replace the simple whiteboard and connect conference rooms around the world. The app was used as an enterprise sales tool and conference showcase around the world.

The piece centered around the theme, “How does an idea evolve?” From the initial ‘spark’ of an idea, to collaborating, iterating, refining, and finally releasing it into the world, we visualized each step of the creative process. Functional for up to 10 people at once, the app allowed for a playful collaboration between users as they built their ideas from simple geometric shapes and watched them grow into three-dimensional interactive instruments.