Nike
“China Zoom” Interactive Experience
(2015)
Agency: HUSH
Creative Lead: Jodi Terwilliger
Production Lead: Paige Kenmore
Build a large-scale, interactive running game from scratch.
Powered by real-time data from connected treadmills.
Delivered five weeks from first contact.
On the other side of the globe.
The game was designed to introduce and promote Nike's new Zoom running shoe in Beijing, China. Runners stepped up to the treadmills for a one-mile sprint. Intensity increased over the course of the run, and the graphics would respond in kind.
Case Study
