Lay’s
Poppables TVC
(2017)
Agency: ENGINE (fka Deep Focus)
Creative Leads: Mike Boyce and Scott Jones
Animation: Psyop
Music & SFX: Antfood
In 2017, Lay’s released their first new product in 15 years. To introduce Poppables, the never-seen-anything-like-it snack, we needed to answer the question on everyone’s mind: What’s a Poppable? So we created a magical Pop-Up book world that unfolds to describe the new airy treats.