American Express

A geo-aware interactive retail product that can be quickly activated in any urban shopping location.

American Express’ “Shop Small” Saturday campaign is a major commitment to the power of small business retailers, which are a significant customer base for AMEX and drive a huge portion of our nation’s economy. HUSH designed experience to connect urban shoppers with local, small retail merchants who are often hard to find, reinforcing American Express’ commitment to small businesses in cities around the country.

The public installation was first launched on Small Business Saturday 2014 in the heart of Seattle’s district. Using fun, playful interactivity, shoppers discovered hundreds of local AMEX retailers, their unique products and services, and can curate their own physical and digital wish lists and maps to visit the stores in person.

 Case Study