Equinox Fitness

A group fitness experience that leverages psychological and physiological tactics around competition, collaboration, body and mind.

A refresh of Equinox’s premier cycling experience with a suite of digital games, built to drive competition and rally peak performance. Riders embarked on a physical and mental journey where they engage in a series of data-driven, interactive challenges that motivate participants and drive group participation. HUSH created four new games: Earthquake, Daredevil, Firestorm & The Chase, all of which are uniquely designed to elevate the group fitness experience for Equinox members. 

 Case Study