Twitter

Tweet It Into Existence
(2022)

Tweet It Into Existence was an integrated, celebrity partnership campaign for Twitter, launched in seven cities as consumers were making 2022 New Year’s resolutions. Leaning into the real consumer behavior of “manifesting” on Twitter, we partnered with a dozen athletes, musicians, actors and directors to feature decade-old, pre-fame tweeted dreams that were realized in 2020.

As Program Lead at Twitter Studio, I led all creative production and production agency management for quick-turn execution of hundreds of print and digital out-of-home and social assets, as well as a 36-hour installation and content capture sprint in order to facilitate a concentrated press blitz.

Coverage & Response

… and deservedly so.

I haven’t seen any of them IRL yet but I feel like I’ve seen them a hundred+ times online.

Super high quality images ready to share the same day the ads go up physically.

Really tight go to market strategy and execution. Tougher than it seems. Bravo.
— michaelmiraflor.eth (@michaelmiraflor) January 19, 2022

Before they made it big, Issa Rae, Megan Thee Stallion, Matthew A. Cherry and Demi Lovato all tweeted their dreams — and then they came true.@Twitter's new campaign encourages everyone to tweet and manifest their goals. pic.twitter.com/SFHcIsytXg
— CBS Mornings (@CBSMornings) January 18, 2022

Twitter's new OOH campaign showcases the power of pursuing your dreams. https://t.co/WhVB0jJ8kw pic.twitter.com/7fwjTNuA87
— Adweek (@Adweek) January 18, 2022

Matthew Cherry on Inspiring Twitter Campaign Based on Oscar Tweet: “It’s Just Crazy” https://t.co/eKVMoUIg8E
— The Hollywood Reporter (@THR) January 29, 2022

To inspire people to dream big, the billboard tweets have appeared in eight hometown locations of various celebrities. https://t.co/HrqnuN7ov0
— Campaign US (@CampaignLiveUS) January 19, 2022

The act of manifesting can be a good way to kick off a new year.@Twitter is doing just that in a new ad campaign highlighting how celebrities and everyday folks who “manifested” on the social platform “tweeted” their dreams "into existence." https://t.co/UtwK41lw3f pic.twitter.com/v60XefXZKH
— Ad Age (@adage) January 18, 2022

Believe in yourself. 👏 https://t.co/QDF4R15K3o
— Fast Company (@FastCompany) January 18, 2022

Twitter posts celebs' inspirational tweets on billboards https://t.co/mRFZZHVw20 pic.twitter.com/Busnb8m7nJ
— New York Post (@nypost) January 18, 2022

Twitter has launched their celebrity-powered "manifestation" project, featuring #MeganTheeStallion, #NiallHoran, #DemiLovato and more https://t.co/8k6a7Zv0Ya
— billboard (@billboard) January 18, 2022

Creative Works: Twitter: Tweeted It Into Existence by Twitter https://t.co/nJbYE79Ymo pic.twitter.com/NWtYpa5VwW
— The Drum (@TheDrum) January 19, 2022

Speaking your dreams into existence is just the first step in the long journey of making them come true.

Nobody from Marvel ever read this tweet, but that didn't matter. I believed in it enough that I was willing to work every day for it. Speak your dreams and then get to work! pic.twitter.com/rq4UEqexLo
— Simu Liu (刘思慕) (@SimuLiu) January 18, 2022

Literally unreal. Manifest your dreams! It costs you nothing and you never know, one day it might come true.

Huge thanks to @Twitter for the love. Never thought in a million year I'd be on a billboard 🤯 pic.twitter.com/yNcVgF4Qd3
— Matthew A. Cherry (@MatthewACherry) January 15, 2022

If you can tweet it, you can believe it ✨ so honored to be a part of this @Twitter @TwitterSports campaign! Located in New York, San Francisco and Los Angeles! 📍 https://t.co/uYcVgxmkq8
— michaela onyenwere 🤍 (@monyenwere_) January 18, 2022

🤍 https://t.co/SDnxUa62ZT
— Demi Lovato (@ddlovato) January 18, 2022

Dream big. Accomplish more! Thank you for the inclusion, @Twitter. https://t.co/gIXLUZmNWn
— Bubba Wallace (@BubbaWallace) January 18, 2022

The name of the Campaign is Tweet into Existence. If you can dream it, tweet it! #GonnaMakeIt #BigDreams pic.twitter.com/APMBHDjHE9
— Diamond DeShields (@diamonddoesit1) January 18, 2022

Press & Awards

Cannes Lions 2022
- Shortlist - Social & Influencer Lions - Influencer Marketing > Partnerships
- Shortlist - Entertainment Lions - Talent > Talent: Digital & Social

Twitter

Tweet It Into Existence(2022)

Coverage & Response

Press & Awards

Twitter - Always-On Social

PayPal - Always-On Social

Tweet It Into Existence
(2022)