A&E
Stephen King’s
Bag of Bones
“Dark Score Stories”
Transmedia Campaign
(2011)
Agency: Campfire
Lead Creative: Steve Coulson
Lead Producer: Christopher McLallen
As A&E prepared to launch a two-night movie event – Stephen King's Bag of Bones, starring Pierce Brosnan – the network partnered with Campfire for a unique marketing initiative to engage viewers in advance of the premiere. The new campaign brought together compelling visual and social experiences to draw-in King fans and general audiences alike, ultimately driving buzz and viewership around the four-hour epic thrill-ride.
Case Study
Press & Awards
IAC Awards 2012 - Winner - Best Media Website
The Webby Awards 2012 - Honoree - Websites (Television & Film)